CRM Marketing Specialist

Sydney, New South Wales, Australia | Full-time | Fully remote


Our story

Lendi Group is Australia’s #1 online home loan platform. Every day we help thousands of Australians research, compare, apply for and settle their home loans online. 

We’re a home loan business that was born digital. We focus on using technology to make the lives of our customers and brokers easier, and it’s really paid off. 

We’ve won awards for innovation; pioneered direct platform integration with some of Australia’s largest banks; codified compliance across our panel, and settled more than $13 billion in home loans for our Customers.


The Role & Team:

Reporting to our Customer Journeys Lead, you'll be working in our fun and friendly Customer Journeys team.

Your primary purpose will be building, designing, and optimising emails for Customer journeys in the Lendi and Aussie brands. As well as email builds, there will be other projects and journey optimisation tasks.

What you'll be doing:

  • Design & build emails in line with best practice & brand guidelines across both Lendi and Aussie brands.
  • Migration of existing emails from Adobe campaign to Salesforce Marketing Cloud
  • Provide support in administrative & maintenance tasks related to the customer journeys platforms & remit
  • Review & optimise existing emails & templates based on journey & campaign results 
  • Develop & evolve creative of existing email components 
  • Work with various stakeholders in the business to support new campaign initiatives
  • Manage & ensure delivery of emails in line with the marketing plan 


What you'll bring: 

  • Hands-on experience building emails using CRM platforms (Salesforce Marketing Cloud experience highly regarded) 
  • Experience with Photoshop, Illustrator etc preferable 
  • Experience with HTML, CSS preferable 
  • Experience with AMPScript highly regarded 
  • Understanding of digital marketing (especially Email) best practices
  • Experience with a/b testing and campaign optimisation 
  • Experience using data to make decisions
  • Nice to have - an analytical mind, with the ability to optimize email campaigns using A/B testing frameworks
  • Nice to have - experience managing email marketing processes, establishing best practices & compliance with GDPR, SPAM & legal requirements.


This is an opportunity to join one of Australia's most exciting groups in the tech finance industry. As we continue to grow, we want to take you on the journey.

Excited and ready to take the next step in your career? 

Lendi Group is an equal opportunity employer that proudly champions flexibility, diversity & inclusion and psychological safety for all staff.